Who We Are

What began as a lifelong commitment to five-star hospitality has evolved into an elite, multi-category planning group. We are proud of where our team has been; managing operations across world-renowned destinations, and even more energized by the spectacular events we are building next

What sets us apart isn’t just our network of elite vendors; it’s our proactive intent. We explore every detail and map out every variable behind the scenes, leaving you entirely free to enjoy a flawless, stress-free experience.

Woman with long hair smiling and crossing her arms, wearing a light-colored sweater, against a plain background.

Meet the Founder

Shannon’s journey in hospitality began at just 12 years old, working as a dishwasher and learning the industry from the inside out. Over the next twenty years, that grit evolved into a deep-rooted expertise in elite service and the art of human connection through events.

From managing high-energy neighborhood bars to orchestrating seamless experiences for renowned boutique hotels and exclusive country clubs, she has shaped luxury events in some of the country’s most prestigious destinations. From the vibrant coastal resorts of Avalon and Stone Harbor, New Jersey, to the high-end mountain venues of Aspen, Colorado.

This rare, 360-degree view of operations means The Kelly Event Group doesn't just design beautiful rooms; we engineer flawless experiences. Shannon’s deep understanding of kitchen flow, elite bar styling, and five-star guest service is infused into every corporate function and luxury celebration our agency produces

Initiate Your Project Today

Tell us all about your event goals, venue, amount of people, and any other relevant details and one of our team members will get back to you shortly.